board of directors

Brazilian & British

Rafa Oliveira is the stand-in Executive Director and CEO of JDE Peet’s. Rafa was appointed to the roles in November 2024.

Prior to JDE Peet’s, Rafa spent 10 years at The Kraft Heinz Company, where he successfully drove growth, innovation and sustainability initiatives, and developing business leaders while serving in various executive roles, including Executive Vice President and President of International Markets such as EMEA, APAC, and LATAM.

Before his tenure at Kraft Heinz, Rafa spent 10 years at Goldman Sachs Group, holding several senior leadership roles, including Executive Director in the Securities Division in the United Kingdom and in the Emerging Markets Division in Hong Kong. He began his career in Brazil, working in the Equity Research divisions at Banco Icatu and Banco BBA-Creditanstalt.

Rafa holds an International MBA from the University of Chicago and a bachelor's degree in economics from Pontifícia Universidade Católica do Rio de Janeiro, Brazil.

Peter Harf is the Chair and a Managing Partner at JAB. He is also the Chair of the board of directors of Coty and a member of the board of directors of Keurig Dr Pepper. Mr. Harf is the founder of Delete Blood Cancer (DKMS), a global organization dedicated to fighting blood cancer with over 10 million registered donors. Previously, he served as Chair of Anheuser-Busch InBev SA/NV, member of the board of directors of Burger King, Deputy Chair of Reckitt Benckiser and Chief Executive Officer of Coty.

Aileen Richards was a senior executive with Mars, Inc. until 2015. As Executive Vice President of Mars, she was responsible for the Human Resources strategy for the company’s 85,000 employees and she also led Mars Global Services (Mars IT, Mars Financial Services and Mars Associate Services). In her 30 years with Mars, Ms. Richards also held senior international roles in Procurement and Manufacturing and was Chair of the Supervisory Board of MARS Nederland B.V. until June 2023. She is currently an independent non-executive director on several boards, including Pret A Manger (through Pret Holding 1 Limited) and Samworth Brothers (Holdings) Limited.

Olivier Goudet is a Senior Investment Advisor of JAB. Mr. Goudet was the CEO and a Managing Partner at JAB, a position he has held from 2012 until 2023. Mr. Goudet started his professional career in 1990 at Mars, Inc. After six years, Mr. Goudet left Mars to join Valeo. In 1998, he returned to Mars, where he became CFO in 2004. In 2008, his role was broadened to become the Executive Vice President as well as Group CFO.

Previously, Mr. Goudet served as an adviser to the board of directors of Mars and as the Chair of the board of Anheuser Busch InBev SA/NV.

Mr. Goudet is also currently the Chairman of the board of directors of Krispy Kreme and a member of the board of directors of Keurig Dr Pepper, Coty and several JAB controlled companies.

Joachim Creus is a Managing Partner and the Chief Executive Officer and Vice Chairman of JAB. He has held a number of executive officer roles at several JAB holding entities. Mr. Creus is currently a member of the board of directors of Coty and several JAB controlled companies. Previously, Mr. Creus held various legal- and tax-related positions at Siemens, Rödl & Partner and Tiberghien Lawyers.

Stuart MacFarlane joined the Whitbread Beer Company in 1992, which was later acquired by Interbrew SA/NV and, subsequently, Anheuser-Busch InBev SA/NV. At Anheuser-Busch InBev SA/NV, Mr. MacFarlane held various senior roles throughout his career and, from 2003, he held his first General Management role as Managing Director, Ireland.

He was appointed President of AB InBev UK and Ireland in 2008 and in 2011 joined the Global Executive Board, serving as President, Central and Eastern Europe based in Moscow. Mr. MacFarlane most recently served as Anheuser-Busch InBev’s President, Europe and Middle East from 2014 to 2019.

He is currently a director of NOMAD Foods Europe Limited.

Ana García Fau is currently a Non-Executive Director at Merlin Properties SA (Spain), Gestamp Automation SA (Spain) and Celinex Telecom (Spain). She is also Non-Executive Chairperson and Chair of the Remuneration Committee at Finerge SA (Portugal). Additionally, she is a member of advisory boards at Swiss bank Pictet (Iberia), Salesforce (EMEA) and the McKinsey Alumni Council (Spain). She is an external advisor to Cosentino Group in Spain.

Between 2006 and 2014, Ms. García Fau was CEO of Yell for the Spanish and Latin American businesses, before expanding her role to the US Hispanic market. Previously, between 1997 and 2006, she served as Chief Corporate Development Officer and CFO of TPI (Yellow Pages & Digital businesses) at the Telefónica Group. Between 2015 and 2022, Ms. García Fau served on the Board of Eutelsat Communications SA and Technicolor SA (France), DLA Piper LLP (UK) and Globalvia SAU (Spain).

Denis Hennequin is the founding partner of French Food Capital and a founder of The Green Jersey consulting firm. From 2014 to 2016, Mr. Hennequin was a partner for Cojean Limited. He began his career at McDonald’s in Paris and advanced through the organisation to be named President and Managing Director of McDonald’s France. Mr. Hennequin was subsequently appointed as the first non-American to serve as president of McDonald’s Europe. In 2009, Mr. Hennequin joined the Accor SA board of directors as an independent director and became executive director of Accor SA in December 2010, before assuming the CEO role in January 2011, which he held until 2013.

He served on the board of directors of John Lewis Partnership plc, SSP Group plc and Eurostar International Limited. Mr. Hennequin was also Chairman of the board of Picard Surgeles SAS until 2023. He currently serves as Chair of the remuneration committee of Bakkavör Group plc, Vice-Chairman and member of the remuneration committee of Pret A Manger, non-executive director and member of the remuneration committee of Espresso House and non-executive director of KellyDeli Company Limited and Elior.

Frank Engelen is a Managing Partner and the Chief Financial Officer of JAB. He is also a member of the board of directors of several JAB controlled companies. Mr. Engelen joined JAB as a partner in September 2020 and became a Senior Partner in September 2022. Prior to that, he was a partner at PwC for 17 years, during which time he was a member of the board of PwC Netherlands for five years, and a member of the board of PwC Europe for two years.

Paula Lindenberg is a Managing Director of Diageo in Brazil since January 2022. During her career, Ms. Paula Lindenberg gained experience across several consumer goods companies including Unilever, Johnson & Johnson and AB Inbev. Her background in marketing with AB Inbev has spanned multiple brand and category leadership roles in Brazil, before moving to New York to lead Global Insights. Following this, Paula returned to Brazil as Chief Marketing Officer of AB Inbev. In 2019, she became a President of AB Inbev for the UK, Ireland and Spain. In this role, Ms. Lindenberg has developed and implemented a growth strategy which has driven growth of key brands, as well as investments through M&A and partnerships. She also led a team of more than 1000 employees across these three geographies with a focus on the engagement, growth and development of strong and diverse talent.

Patricia Capel joined JAB as a Partner in 2021 following 25 years at AB InBev and Ambev, where she most recently led the commercial operations in Chile, Bolivia and Paraguay. Ms. Capel has extensive global experience including in the United States, Russia, Latin America, Belgium and Canada. At AB InBev, she held numerous roles including as VP Finance, VP of Global People, and was a member of the ABI Global Diversity & Inclusion Council. Ms. Capel has also worked at PWC and Cargill Agricola.