Our heritage
Local roots dating back to 1753
In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his first grocery business. Then in 1966 in Berkeley, California, U.S., Alfred Peet opened his first Peet's coffee store. Today we are the world’s largest pure-play coffee & tea company by revenue active in more than 100 markets around the world.
OUR STORY
We Are Powered By Our Purpose
Unleash The Possibilities Of Coffee & Tea
To Create A Better Future
Our Story
We are led by our vision
A Coffee And Tea For Every Cup
Our values
Discipline
We stay focused on what matters and build our mastery when we do the right things in the right way
Simplicity
We choose the most straightforward paths to achieve our desired outcomes
Solidarity
Together we make a bigger difference, building trust and unity around shared interests
Entrepreneurship
Ensures we win the freedom to create and pursue more opportunities by staying agile, moving fast and resisting unnecessary bureaucracy
Accountability
We take responsibility for our actions and ownership of our results
