OUR BRAND PORTFOLIO
Wherever you are in the world, you can enjoy one of our brands. Our unique portfolio of brands has been built upon a rich history and is deeply rooted in the local heritage of the coffee & tea culture in which we operate.
Our brand portfolio allows us to offer a coffee & tea to everyone, no matter who they are, where they are, or what their preferences, by covering different price points, taste preferences, and drinking occasions.
Our brands bring people together, creating moments of connection and enjoyment and providing energy and sensory experiences. They give people the freedom to express their individuality and the power to transform themselves because we know amazing things can happen over a cup of coffee or tea.
We use a distinctive brand building model to develop meaning and communications for our brands, so that they meet the needs of our consumers.
Our global brands are large players operating in multiple markets, with one meaning and one global execution.
Our regional heroes have an international footprint with local nuances. These local nuances are based on cultural drinking habits, the stage of category development, and brand heritage.
Our local jewels are iconic in their local market. These brands leverage local culture and heritage, and are of true significance in their home country.
